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So why is OCR important to you?
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So OCR is basically taking a a document and then scanning it and creating optical character recognition.
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What does that mean?
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It means that you’ve opened up that PDF.
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So instead of the PDF being a blind slate, you’ve actually located every word in it and now you can search that document.
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That’s important.
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Why?
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Well, so a lot of people think it’s important.
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So if something gets misplaced or they’re searching for their client, they can find it.
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That’s not the key, the true value to us.
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OCR ING the record of records on time for you to be able to do mass tort or class action cases.
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And so why is that important?
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Even if you don’t do mass tort in your law firm, it’s going to allow you to follow what the trends are and have a referral firm who says to you, hey, these are the cases we’re doing.
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And so let’s say that it’s a medical device or let’s say that it’s a product.
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And so you can search all of your records in a mass search for anyone who has those devices or that product listed in their records.
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And now let’s say you come up with 100 clients who have it listed.
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You can call those clients and then refer them out to that referring partner that you have for your math work cases and start making money on all of these cases that are just sitting right in your files for years and years and years.
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You’re collecting clients every month and you have potential cases there, but you don’t even know it because you’re not searching.
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So that’s how you should be using OTR.